Link: www.theverge.com/2019/12/3…
Why does trading up require customers to permanently brick a functional product? Therein lies the controversy. The 30 percent discount is directly tied to the demise of a piece of hardware. For Sonos, this process seems less about “trading up” and more about ditching your old device and clearing room for a new one.
Interesting when you hear Sonos answer, it does makes a little sense to me.